Our story

For many young players, a football career ends before it even begins. Were you one of them?

There are many reasons why dreams are shattered, but two factors stand out:

Insufficient Player Support: Poor club finances often mean there are too few people and resources per player to provide the individual support each player needs.

Coaching Challenges: Without adequate training, it is difficult for coaches to provide the right guidance in a complex sport with tactical, technical, physical, and mental challenges.

Early dropouts and broken dreams in football have become a societal problem. Feeling a sense of belonging is still one of the three psychological basic needs. Without it in sports, young people seek it elsewhere, which can lead to:

• Crime: Gang-related crime has become a real problem in Sweden.

• Social Isolation: Without a sense of community, young people can feel lonely and excluded.

• Health Issues: Less physical activity leads to poorer health.

• Alcohol and Drugs: Without sports, children may seek dopamine boosts through other means.

Dropouts also negatively impact clubs:

• Reduced Revenue: Decreased membership fees and financial support from municipalities in Sweden.

• Random Player Development: Difficult to systematize player development.

OPP Academy is a digital football academy designed to democratize the knowledge and tools currently only available in elite football programs. We provide all coaches, regardless of experience, with the tools they need to effectively develop and support their players.

We aim to create a world where all children have the same opportunities to become skilled football players and continue to dare to dream.